Sideline Style

Cheer loud, look good doing it. Our Game Day Ready Collection has everything you need for football season—cozy sweaters, “Game Day” sweatshirts, denim that goes with everything, shackets made for layering, and officially trademarked Wisconsin Badger gear. Whether you’re tailgating, cheering from the stands, or celebrating after the win, these styles keep you spirited, comfortable, and effortlessly cool.